Nowadays companies need to be alert when it comes to advertising issues. Many companies fail to search for affordable and effective advertising avenues and instead follow the crowd of high spenders who embark on television, radio and billboards advertising among many other high end type options. While this may work well for fortune 500 companies, the same cannot be said about the impact on small and medium scale businesses. When you put together a marketing campaign, what you look for mostly is the return on investment. You will be looking to either raise awareness for your brand, products and/or services. Another thing that you will be looking for is a good conversion rate in the form of sales and inquiries.One sure way that you can tackle...